Mental model reading

A mental model is an explanation of someone’s thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between various parts and a person’s intuitive perception about his or her own acts and their consequences. Mental models can help shape behavior and set an approach to solving problems (akin to a personal algorithm) and doing tasks. – wikipedia

Please look at the following articles related to Mental models:


UX #6 – Usability testing

The primary reason of usability testing is to determine and measure product ( consumer products, software, etc) usability capacity to meet its intended purpose and how the end users perceive it. In software & website usage, the test will be focus mainly to understand how the computer interfaces interact with human.

Head on to the following links for some useful reading:

The list will be continued..

UX issue #2 – Avoid costly mistakes

UX research relatively new activities to most companies, but it get into the swing of things. The aim; simply to delight your customers, even the process involved isn’t quite as simple as it may sound. Continue reading

Multi-tasking test

The video shows how human focus works. It’s quite subjective to most; whether you can still focus on how many passes they’ve made, while noticing there’s a gorilla walk between them.

Mudah vs MySimplifieds

Mudah is lack of several things compared to what mysimplifieds have been achieved so far.

Here’s what I came across after took a glance.

  • Clear directory
  • easy navigation menu
  • more narrow on categorization.
  • reliable, clean and modern looking.
  • sortable
  • Cater to groups with more focused interests.

In the long run, mysimplifieds seem to have an advatange over mudah. However, it will be different if mudah not to ‘ambil mudah’ of their weaknesses and not get too comfortable with what they have at the point of no return.

Mudah is a good site. You can see they harping their ads on everywhere and yes, people choose them because they’re easy, despite of being impractical in many important areas.

User will be getting wiser in choosing which site served them better, Initially, they tend to find something easy, as time goes by and as they grow smarter, they’ll know how to choose something better.

This is wake up call to mudah. For mysimplifieds, keep it up.

Anyway, did I mentioned about how cronic the mysimplifieds sound ? Here’s some of my suggestion, why don’t you change your domain to People, you may thanks to Mudah for this.

Cheers and Selamat Tahun Baru